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Our industry often downplays appeal, because after all, tricks are for kids. Appeal used with intent isn’t about fun and games, though – it’s a powerful tool for engaging learners of any age. Appeal creates experiences an audience won’t ever...

7 Essential Steps of the Learner Experience

3 min read
When moving through a learning journey, it’s easy for us to identify which experiences we enjoy and which we don’t care for. It’s far more difficult to determine why the approach feels great or not so great, which leads us to an important question.